Finite land resources in the metro have led to more and more Filipinos
switching to living high above the cities. The growing
demand for dynamic urban environments, wherein the comforts of security,
proximity to the conveniences of the city, and refreshing atmospheres
reminiscent of hotels meet, made vertical living an ideal choice for life
starters and most urban dwellers.
The popularity of vertical living has paved the way for a booming
property industry, giving rise to numerous condominiums that offer the same
comforts. But whether you live in a condo or
house and lot, the importance of maintaining a clean home for a
healthy family is of utmost importance to Avida.
“We in Avida believe that cleanliness is crucial to those seeking to set
off to a great start with their new beginnings in life, largely due to our
belief that starting out in a clean home will create healthy and happy
families,” said Tess Tatco, Head of Avida Corporate Marketing.
“Unilever Homecare is pleased
to partner with Avida in its endeavor because we believe in making life’s new
beginnings healthy and clean especially when it concerns families and communities,”
said Dennis Chua, Domex and Cif brand manager.
Avida and Unilever’s globally trusted home cleaners DOMEX and CIF share
this cause, and are working hand-in-hand to promote healthy living and proper
hygiene among Avida homeowners by raising awareness on the use of household
cleaning products and encourage developing a habit of keeping homes clean
within Avida communities.
Both are promoting
healthy living through programs on proper cleaning and sanitation. In partnership with the communities’ respective homeowners
associations/Condo Corp. and Avida Customer Care Unit headed by Nancy
Delegencia, Unilever will conduct a series of educational talks that will initially
benefit more than 6,000 Avida homeowners
in Bonifacio Global City, Quezon City, Muntinlupa, Parañaque, Cavite, NUVALI.
A cleaning caddy containing a range of Unilever’s household care products
such as Domex multipurpose cleaner, Domex toilet bowl cleaner, and everyday
household cleaning product. Cif will also be given out to new condominium and
house and lot homeowners upon the turnover of their units.
The use of right cleaning
products complements Avida promoting healthy living through
proper ventilation, free-flowing
air and sunlight present in all Avida units. Avida and Unilever thru Domex and
Cif are together in this venture for clean and healthy homes, for happier
families and better communities.
This partnership is aligned with the Domex 1 Million Clean Toilets
campaign, which aims to raise awareness on proper toilet sanitation and provide
access to basic sanitation for the less fortunate. This falls under the Unilever
Sustainable Living Plan that aims to help improve the health and well-being of
more than a billion people. This is in an effort to possibly see a reduction in
the number of cases of diarrhea, reported to be the second leading cause of
death among children below 5 years old in the Philippines
So far, the movement has been continuously receiving pledges and it
hopes to achieve one million clean toilets, in time for World Toilet Day in
November.
Everyone is encouraged to join
by signing up for the 1 Million Clean Toilets campaign. Simply visit
www.facebook.com/DomexPhilippines, like the page, and pledge by clicking the
“One Million Clean Toilets” app or “Pledge Here” button.
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About Avida
An Ayala Land Inc. (ALI) subsidiary, Avida Land
**For more information about the different projects and unit sizes, feel free to reach out to Avida. Showroom office is located at the 2nd level of Glorietta near National Bookstore and the connecting pathway to SM Makati.
Photos:
(All photos used were personally taken by me during the launch event partnership between Avida & Unilever - Domex, Cif. Said event took place at the Avida showroom in Glorietta Makati City)
Pre-event:
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| Registration |
Actual Event:
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