"Stronger connections are made through an exclusive
promotion for Filipino users"
Manila, Philippines – August 6, 2014 – LINE, the world’s leading
mobile platform with 490 million users, has launched a new LINE Premium Call
promotion exclusive for Philippine users during the “LINE more, be closer”
event held in Makati Shangri-la Hotel. For Filipinos, communication is vital in
preserving and strengthening relationships. With an aim to build lasting
relationships, LINE formally introduced LINE Premium Call, a globally renowned
call service, along with loads of other surprises exclusive to its Filipino
users.
Since its launch in
the Philippines, the global messaging and call app continued to roll out
exciting new features that brought its Filipino users closer together. LINE
sees this as one of million reasons to celebrate its evolution from a budding
messaging application to a full-fledged mobile ecosystem with pools of
rip-roaring features. LINE Philippines has also launched partnerships with some
of the country’s biggest names from various industries—including Jollibee,
Bench, and Family Mart.
“With the launch of
LINE service and TV commercial last year, LINE has become one of the leading
mobile platforms in the Philippines,” said Greg Kim, head of LINE Philippines,
during the event. “We have come up with a campaign exclusive for the users in
the Philippines for them to connect and be closer to their beloved friends and
families.”
Building stronger connections with affordable price
LINE Premium Call
allows users to make low-cost calls domestically and internationally to both
landlines and mobile devices from inside the LINE app. With over 490 million
users worldwide, the globally renowned app helps users in the Philippines
reconnect with their families and friends through enhanced call quality and
better network conditions.
“Compared to other
leading brands, LINE Premium Call provides the lowest price in all the
Philippines’ most popular calling destinations because we believe that closer
bonds among our loved ones should start with stronger connections,” added Kim.
“LINE promises to enhance its services further through exciting new features
and add-ons to give our users more ways to communicate with their loved ones.”
Better call quality
Since the launch of
LINE free call service, LINE has been fully committed to consistently improve
the quality of our LINE-to-LINE voice call, video call and LINE Premium Call.
As a part of this commitment, LINE conducts ceaseless research and experiments
under the testing environment that meets the rigorous international standards,
including ITU-T[1]
recommendations.
As a result, LINE’s voice
call usage experienced a huge leap of 5.6 times and the clarity of the voice
quality improved by 120% between late 2012 and the first half of 2014.
Moreover, Japan’s leading newspaper Nikkei even recognized LINE Premium Call as
the Best New Product of Q2 in 2014 based on its competitive price and quality.
 |
| [Call quality check machine for different mobile devices] |
“LINE is my number
one choice when it comes to communicating with my loved ones,” said Jessy
Mendiola, one of this generation’s leading actresses. Likewise, host-actor
Matteo Guidicelli said that nothing can match LINE in terms of call quality.
The two rising Filipino superstars who are the brand ambassadors of LINE,
joined the event to share their personal stories and to encourage other LINE
users to use LINE Premium Call.
LINE Premium Call promotion
The event also marked
the launch of LINE’s newest Premium Call promotion exclusive in the
Philippines. LINE will be giving away coupons with 300 LINE Premium Call
credits to diners of 23 Munchpunch affiliated restaurants in 100 branches from
August 14th to September 13th. These call credit coupons
will also be given out to online shoppers of Lazada website from August 14th
to 23rd.
“LINE promises to continue its efforts in focusing
more on features that these Philippine users will love while providing the best
communication experience. Latest features including LINE Selfie Stickers,
Hidden Chat and many other initiatives are all part of our ongoing effort. We
always strive to provide everyone the best messaging and call experience. We
hope more users in the Philippines are connected with their friends and family
through LINE Premium Call,” Kim concluded.
# # #
*Useful Links:
LINE Homepage
LINE Facebook Page
LINE Official YouTube Page
LINE Official Blog
For LINE Partner:
For more
information, please contact:
Shyla Reyes
Media Relations Manager
M2.0 Communications
Media Relations Manager
M2.0 Communications
Tel: 09178475264
About LINE
LINE, the world's
hottest mobile messaging platform, offers free text and voice messaging, voice
calling and group chat with up to 200 people, integrated with various
interactive elements such as Stickers, Home & Timeline and Official
Accounts. Since its release in June 2011, the cross-platform mobile messenger
has been releasing a series of add-on apps that range from games to an
anti-virus app. Today, LINE has become a hot cultural icon with 490 million users
in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps'
category of app stores in 70 countries. For more information visit: http://line.naver.jp/en/.
About LINE PLUS Corporation
LINE PLUS Corporation, the world's leading mobile
platform innovator, is a joint-venture entity between Naver Corporation (former
NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly
organized in March 2013. As a global smartphone life platform provider, LINE
PLUS services LINE and its family applications to bring together an innovative
mobile messaging tool and new communication lifestyle. LINE PLUS Corporation
was created to promptly react to the ever-changing mobile messenger market and
to strengthen its global business based on the industry expertise of its parent
company, which furnishes a wide range of innovative and convenient online
services. LINE PLUS Corporation is located in Seoul, Korea. For more
information, please visit http://www.nhncorp.com/nhnen/index.nhn .
Copyright
© 2014 LINE PLUS Corporation. All rights reserved.
LINE PLUS & LINE logos are trademarks and/or registered trademarks of LINE
PLUS Corporation in Korea and other countries. Other company and product names
may be trademarks of the respective companies with which they are associated.
Features, pricing, availability, and specifications are subject to change
without notice.
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