Julio, El Mes de Actividades Por FILA

July is a month of activities for FILA indeed.  With new endorsers, pictorials, store visits and a birthday celebration, they are indeed one busy group and it is just nearing the half of the month!

Cherry Burwell,
Promotion and Advertising Manager

Last July 9, FILA held a double celebration in Jill's BGC to welcome the newest member of the FILA family, ATAT Racing Team and the birthday celebration of Ms. Cris Albert, FILA's owner. The whole activity was arranged and coordinated by no other than Ms. Cherry Bustamante Burwell, FILA's Promotion and Advertising Manager, and her team of energetic people.

Held at Jill's Bar at BGC, the place was packed with ATAT Racing Team supporters, rider enthusiasts, friends and media people.  As part of the social-media team, we were given the chance to meet and greet the whole ATAT Racing Team before the whole party started.

Any Time, All the Time or easier known as ATAT, is a group of guys who enjoy racing in the race track.  Strictly on the race track only.  They are strong advocates of street safety, that is why the whole team decided to get another bike that is to be used on the street alone and not use the one for racing on the road.  For them, the thrill of racing or simply going beyond the normal speed is a different high.  It is not the thrill of cheating death that gives them a rush but the thrill of managing your bike and putting it to its limit in terms of speed.  The front of Jill was filled with their racing bikes that people gets to pose with, check-out and look in envy for those who are fans of bike racing.  The media/social-media people were even offered a chance to watch and feel the thrill of speed; we just need to tell them and schedule will be set.  Presently, ATAT is being managed by Mr. Lester Codog, owner of Foilacar.

What better way to welcome the whole team but through a party!  The night and place was indeed a party scene with well-wishers to no other than the birthday girl herself Ms. Cris Albert!  Ms. Cris Albert is a strong supporter of people living an active and balanced life; welcoming the whole ATAT team to the FILA Family and celebrating her birthday in one event was the perfect way to paint the town red.

FILA's supporters were ever present that night!  Fabio Ide, Ann Abad Santos and Team Volcanoes was present to name a few.  Prizes and drinks poured that night.  Technomarine watches, FILA GC's and liquor bottles from Ralph's were given away that night.

It was a night filled with reasons to celebrate!  A welcoming party, a continuos growth for FILA and the 25th birthday celebration for Ms. Cris Albert, the ever gracious lady of the hour and every hour there after.

 Photos:
(All photos used were taken by me personally during the event)

The bikes:

ATAT:

Friends:

The Lady of the Night: