PR: Lifestyle Made Fun with Philip

Lifestyle is simply a life lived in style. There are many styles, choices and preferences. Philip Abadicio wants to make sure that we all have fun while living our different lifestyles in his latest TV show, “Fun with Philip,” on GMA News TV every Saturday and Sunday from 3:00 to 3:30 p.m. starting on June 14, 2014.

He was meant to be a lifestyler. After finishing college in U.P. Diliman, Philip and his pals setup Wild Life, a clothing store catering to cool high school and college kids. They used the heartthrobs and sweethearts of the top schools and this marketing strategy gave them sales beyond their expectations. The lifestyle editor of the Manila Times took notice of Wild Life and invited Philip to be a contributor.

The initial half page that he had to fill up would eventually be extended into 2 pages with various lifestyle news—food, fashion, parties, beautiful people, travel. The job opened doors and several lifestyle experiences for Philip. “My network expanded and I realized I really loved lifestyle news and coverage,” he shares.

Philip also interacted closely with the PR’s and publicity industry. He learned how PR is done effectively and opened RPA & Communicate, a PR agency specializing in lifestyle and society clients. “In the 90s and 2000’s lifestyle was mostly for the affluent, done in English and always featuring high-end products and services,” he relates. Things have changed since then.

In the age of reality TV, lifestyle is no longer just for the rich and those who can afford it. “I’ve always maintained that lifestyle should not just be aspirational but more importantly, it should inspire people to live their lives in style, no matter what circumstance you are in,” he explains.

After 2 seasons each of “It’s More Fun with Philip” and “Philip Lifestyle Guy,” the objective of making sure lifestyle is understood and appreciated by a wider audience has been started. In the latest offering, “Fun with Philip,” the agenda to help and entertain is pushed even further. Chosen letter senders will experience the food, beauty treatments, fitness regimen, etc. that are featured on the show. More than this, contests both on-air and online via www.philipabadicio.com will give viewers more chances of enjoying the lifestyle features on the show.

“Fun with Philip” is a show made for lifestylers. As they say on the show, “mga Kapusong Lifestylers, we will give you the surprises for you to win the prizes!” A segment called Kwentuhang Kumot, where Philip interviews a celebrity under the sheets as he or she reveals untold secrets, will be there. Philip will also bring the occasional American tourist, Jeffrey Whitney, around the Philippines so he will be obliged to speak Filipino and try the various food, culture and lifestyles.

Philip will be joined by his FunKicks, the sidekicks who will help provide more fun. They are Lucky Mercado as the arrogant, macho man in “Lucky Strikes”, Madam Venus roaming the streets of Metro Manila and letting people try various lifestyle elements as she suddenly reads their fortunes in “Larangan ng Kapalaran”, Bryan Santos is a real fitness coach and will be the conscience of the show after too much eating as the “Exercise Expert”, and Hilda Ehrenberg will be  the ditzy female model “Bru-Hilda”.

“The show will be a lot of fun while you learn something new and you can apply it in your lives plus, you just might win prizes too,” Philip says. “Fun with Philip” will not have a formula, so expect the unexpected.