Celebrating the spirit of giving and joy, Krispy Kreme
Philippines has transformed their flagship store in BGC into an artist haven as
customers decorate their own tin cans, inspiring people to share and be
creative as well.
Last December 12, from 11 am till 8 pm, people from all ages
came in to enjoy their doughnuts and also took the time to decorate their tin
boxes. For every purchase of a Krispy
Kreme tin can, customers are then provided with an assortment of art materials to
use to bring their crations to life.
From colored pens to glitter glues, from colored papers to gift
wrappers, from glitter gems to various stickers, people would simply need to
unlock the inner artist in them.
Featured that day were Kerby Rosanes, who did a live
doodling event on a giant Krispy Kreme tin can and tin can design works of
famed artists Leeroy New and Olivia D’Aboville were exhibited on-site.
Proceeds from this endeavor would go to Catmon Integrated School of Malabon City – a World Vision school
partner, wherein the creation of an art room would be the end goal. Their aim is to encourage kids to not only
learn what they need to know in school but also develop their creativity so
that in the future we still get to enjoy colors and forms in life.
Present then were Sharon T. Fuentebella, Chairman of Max’s
Group Inc. (MGI) – who gave a brief background of the event; Jim T.
Fuentebella, MGI Director – who shared the importance and impact that arts
have; and Ariane Martinez-Valinton, Senior Marketing Manager of Krispy Kreme –
who explained the mechanics of Crafty Christmas. 12 customer-made designs were to be chosen
that day and shall receive a month worth of Krispy Kreme doughnuts, which they
can claim in any branches.
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| Sharon Fuentebella |
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| Ariane Martinez-Valinton, representatives from World Vision and Jim T. Fuentebella |
Known to celebrate the value of sharing, creativity and
memorable experiences, Krispy Kreme’s Crafty Christmas event was true
success. Customers who participated had
fun. It was an additional bonding moment
for parents and their kids. Couples made
a joint effort in decorating their cans and strangers became friends in the
process. It was indeed a fun-filled day
at Krispy Kreme BGC last December 12.
Participants doing their designs
My box
Participants doing their designs
My box
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