PR: Compact Without the Compromise (High performance Dyson vacuum technology: Concentrated.)

Rising populations, urban living, and less space have all lead to us living in more compact spaces. Making the most of every inch is key to compact living. It’s not just about how you furnish your pocket-sized apartment; keeping a small space clean and tidy can help to create a more welcoming environment.

For British technology company Dyson, developing solutions for smaller spaces is a core part of their £1.5m a week research and development programme. Fitting on an A4 sized piece of paper, DC48 is engineered to be Dyson’s smallest, quietest Ball™ vacuum cleaner yet. 

James Dyson, Company founder and inventor of the bagless vacuum cleaner and bladeless fan, notes that “globally attitudes to technology are starting to design. People want better technology. Technology that makes their lives easier, and all in more compact, energy efficient forms.” The technology entrepreneur challenged his 1500 strong engineering team to find a solution.

The secret behind the DC48 is the Dyson digital motor - half the size of conventional motors with twice the power. It’s controlled by a microprocessor that makes 6000 decisions a second in order to optimise performance. This is a miniature revolution. With the tiny motor, the machine weighs in at just 2.7kg.

Powerful but quiet: Engineers were challenged to develop a powerful yet quiet vacuum cleaner. Acoustic engineers developed simplified airways in the floor tools, funnelling the turbulent air downwards to dampen the sound. They adjusted the motor’s orientation, and smoothed the airflow inside the vortex fingers of the cyclone to reduce sound from the machine.

Ball™ technology: The machine is light to pull, can pivot on the spot, and follows obediently without snagging on corners. It has a low centre of gravity for negotiating tight turns and getting around furniture. There are over 100 components arranged in the ball including the motor, ducting and 5 metres of cable.

Improved floor tools: These have been re-engineered to improve pick-up and sound quality, and reduce weight. Simplified airways decrease noise levels and a self-tightening mechanism keeps the brush bar stable. A dust capture channel prevents dirt from escaping back to the floor, increasing pick-up. The new configuration of carbon fibre filaments and nylon brushes removes fine dust from hard floors and ground-in dirt from carpets.

Availability: DC 48 is available in Rustan’s Makati, Century City Mall, Makati, Robinsons Appliance, Robinsons Magnolia, Abenson Alabang and Rustan’s Shangri-La. Retail price is Php 45,000 and available in Sprayed Satin Yellow.

Notes to Editors:

Prototypes: Over 150 prototypes were developed including 35 full machines.

Testing: New test rigs were developed to assess the machine’s performance on different floor types found in homes, including variants of carpet, hard floors and tatami mats.

Patents: DC48 has 79 registered patents and 46 patents pending.

Hygienic bin emptying: DC48 has a trigger-bin emptying system. So with the press of a button, dust and dirt can be emptied directly into the bin.

Bin capacity: DC48 can hold up to 0.5 litres of dust and dirt.

Size: DC48’s body is ultra lightweight–weighing 2.7kg with the turbine head, 2.8kg with the motorised floor tool.

Guarantee: The machine comes with a five-year parts and labour guarantee.

                                                                                     

About Dyson: One third of Dyson people are engineers and scientists. Dyson has in-house expertise in fluid, mechanical, electrical, thermal, chemical, acoustic and software engineering and is thought to be the only vacuum cleaner manufacturer with an in-house microbiology team. 

Dyson invests over £1.5 million a week on research and development; this will increase by 20% a year for the next five years.  Dyson has doubled the number of engineers employed at the Wiltshire RDD headquarters in the past two years. 

CONTACT: Whiteplanet Inc is the exclusive distributor of Dyson machines in the Philippines. For further information you can reach them at 09172711543 / 7274092 (Monday – Friday) 9:00 – 5:30PM or at dysonservice@whiteplanetinc.com and www.dyson.ph