Before social networking sites became
popular, people preserved memories by capturing important milestones, family
traditions, and every little discovery and printing these photos. In every
household, you would find family albums, tomes of snaps in hard copies,
lifetimes’ worth of printed memories.
FUJIFILM, revived the habit of printing
photographs by launching the first Wonder Photo Shop, a photography and
printing store originated in Tokyo, in the Philippines at the Ayala-U.P. Town
Center.
After the highly successful pilot,
FUJIFIM now launches its second branch in NUVALI.
Being the number one country that loves to
take photos, the Philippines was an easy choice for the famed photographic
brand.
Established in 1934, FUJIFILM Corporation is the first
Japanese producer of photographic films. In the decades that followed, the
company diversified into other markets. The company has survived and thrived
even in the era of digital photography by focusing on the user experience.
A fun, enjoyable, multi-pronged experience is what
awaits the public at Wonder Photo Shop in the Philippines. Part store, part
print center, and part workshop hub, Wonder Photo Shop is a one-stop boutique
and learning center that offers an array of products and services: a Selfie
Studio, where customers can delight in taking and printing complex photos;
printing services with high-quality professional paper, photobook service, WPS
(Wonder Print Station) kiosk printer, which provides a variety of quick photo
printing; photo accessories such as washi tapes, fancy photo albums, photo frames
and stickers and Fujifilm Instax and digital cameras.
Customers can print on different materials like glass,
cork boards, sintra boards, wood boards and canvasses. There are also the
much-anticipated complex prints.
In the age of selfies, the process of actually
printing a photo for younger generations has become a tedious chore. The Wonder
Photo Shop embraces the so-called selfie generation and brings back excitement
to the art of photo printing by giving it a fresh, young, trendy take.
Filipinos are a sentimental lot. They love chronicling
moments in their lives spent with family, friends, and loved ones. They take
pleasure in looking at and sharing to the world snaps taken during a child’s
graduation day, an office outing, a relative’s birthday, their many travels, a
dinner date with one’s spouse. These photographs serve as mementos that remind
us of days well spent, challenges met head-on, friendships forged along the
way. And nothing beats having these memories printed bursting with colors on
vivid prints.
With the Wonder Photo Shop, the task of printing
memories becomes a communal activity where everyone we hold dear can take a
part in.
